Keith Fader
Keith Fader started in Radio right out of college. He hit
the streets with the goal of entering every “Mom and Pop”
operation in Southern New Jersey and made that the
centerpiece of his sales philosophy. Over the course of his
years as an Account Executive, Keith’s business grew and,
with it, the profile of his clients. No matter how many big
advertisers and agencies he added, he never forgot about the
“small” businesses. In his mind, those are the advertisers
who help you get through the tougher times when big
businesses and agencies can cut their radio budgets without
notice.
After 5 years, Keith was promoted to Sales manager of WAYV-FM
in Atlantic City, N.J. In the 13 years that followed, his
role grew from managing only 1 station with a handful of
reps to the General Sales Manager of Equity Communications’
9 station cluster with 15 plus Account Executives. Keith
helped grow Equity’s revenue to over $8 million annually.
Keith was first introduced to the Advantage Systems program
in 2003. The first project generated over $1 million dollars
in NEW LOCAL DIRECT BUSINESS! Equity continued to do the
plan 3 more years in a row and billed over a million dollars
in business with each program. Keith has seen first hand
what this program can do. Now, Keith has joined the
Advantage Systems team to let Radio Stations know what a
powerful revenue generator program this is. Keith will be
instrumental in consulting, motivating and training your
sales team, as well as presenting an incredible program to
local business owners and helping to CLOSE a ton of NEW
LOCAL DIRECT BUSINESS for your radio stations.